Video: Value curves

17 April 2020

Value curves are a great visual comparison of products. Apart from being a good research tool in their own right, they're also an excellent communication tool to share with your stakeholders and they're useful data-driven support for your investment case if you're bidding for product improvement funding.

Competitor canvas

1 April 2020

Competitor insight and analysis is an important part of designing and marketing a product that sets itself apart from the competition.

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