Support your sales and marketing stakeholders with strong messaging
Controlling what is said about our product can be difficult. But it's crucial! The last thing we want is for our sales and marketing stakeholders to have to make up the narrative around our products. That's our job!
We need to support our stakeholders by giving them the right words to use at the right time with the right person. These are words that we have researched and validated with our buyer personas. These are words that will resonate with our target audience.
How do we do it? With a messaging canvas! Here's a template and a help version with prompts.
Make sure you've completed your buyer personas before you use this tool.