Competitor canvas

Competitor insight and analysis is an important part of designing and marketing a product that sets itself apart from the competition.

This canvas helps you capture the relevant information ready for analysis.

We have designed the following tools to help:

  • Competitor canvas template (in Word)
  • Competitor canvas with prompts (pdf)

For the next stage, look at the SWOT analysis and value curve templates.

Competitor canvas template
Competitor canvas with prompts
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