Buyer personas are a vital piece of the jigsaw for high-level solution design, building your value proposition and targeting your messaging. In a typical B2B buying cycle, four key personas make the decisions.
- Who are they?
- And what do they need?
We've provided the following to help you:
- Tools guide
- Editable Word template
- Document with prompts to help you complete the template.
Once you've completed these, have a look at our messaging canvas to refine your messages.