Buyer personas

Buyer personas are a vital piece of the jigsaw for high-level solution design, building your value proposition and targeting your messaging. In a typical B2B buying cycle, four key personas make the decisions.

  • Who are they?
  • And what do they need?

We've provided the following to help you:

  • Tools guide
  • Editable Word template 
  • Document with prompts to help you complete the template.

Once you've completed these, have a look at our messaging canvas to refine your messages.

Categories: All categories, Communication, Customer research, Proposition and messaging
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