Market segmentation insight paper

Why segment?

Market segmentation is one of the key accountabilities of a product manager. As product managers, we need to be able to make sense of our markets in order the build the right thing at the right time and the right price. 

Effective segmentation defines our markets, brings clarity, enables good quality insight and analysis and facilitates proactive, timely, data-driven decisions. 

We are a non-profit organisation that helps product managers and product teams be the best they can.
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