As product managers, we need to understand the different worlds that our customers operate in. A PEST analysis is a strategic business tool used to capture, organise and analyse the external macro-economic factors impacting our customers that in turn impact the success of our product now and in the future. It is a valuable tool for market research and helps understand and forecast market growth or decline; it highlights opportunities, helps mitigate risk and steers our decision making. 

PEST analysis tools guide
PEST analysis template
PEST analysis with prompts
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