As product managers, we need to understand the different worlds that our customers operate in. A PEST analysis is a strategic business tool used to capture, organise and analyse the external macro-economic factors impacting our customers that in turn impact the success of our product now and in the future. It is a valuable tool for market research and helps understand and forecast market growth or decline; it highlights opportunities, helps mitigate risk and steers our decision making. 

Categories: All categories, Communication, Market analysis
We are a non-profit organisation that helps product managers and product teams be the best they can.
Log in | Powered by White Fuse