Association of Product Management

Welcome to the Association of Product Management

We’re the professional body for product managers and we’re here to formalise the profession of product management with a qualification framework, a CPD structure and a career path to the top.

Setting standards and driving change 

We believe that best-practice product management is vital to a successful organisation and we strive to promote the importance and significance of professional product management in every industry.

Product management drives profitable revenue:  Today with current products; and in the future with new product innovations. This is a huge responsibility. 

We help you set professional standards and implement best practice so that you can be successful in your role whilst driving continuous improvement across your product organisation.

Supporting product managers

For product managers who want to improve their professional status within their organisation, we're here to help you manage your professional development with a qualification framework, accredited training providers and CPD opportunities. 

Supporting organisations

For organisations that want to leverage the commercial benefits of professional product management, we're here to help you manage the professional development and effectiveness of your product team.